Cold Pizza
The Background: When it comes to breakfast, over half of Americans prefer cold pizza over staples like pancakes & bacon. But unlike these other options, cold pizza takes a looooooooong time to prep thanks to the hours upon hours it needs in the fridge.
The Bit: Pizza Hut becomes the first pizza chain to deliver pre-chilled pizzas for breakfast, helping customers skip the overnight wait and giving the Hut a grand entrance into the fast-casual breakfast category.
TL;DR: Cold pizza. Delivered. On demand.
Stone Cold Sober
The Background: Heineken 0.0 gives you the boozy flavor you love without the drawbacks of an alcoholic beverage, but it was perceived as “soft” by drinkers thirsty for a buzz. Heineken needed to show the public how badass non-alcoholic beer could be…and we found the perfect person for the job.
The Bit: Stone Cold Steve Austin (noted badass and beer enthusiast) would come out of retirement to fight one last Wrestlemania. This time, instead of his trademark two-fisted beer bash, he’d crack open two Heineken 0.0s before cracking skulls.
TL;DR: Stone Cold Steve Austin goes sober but still continues to kick ass thanks to Heineken 0.0.
Cat Burglars
The Background: Temptations are so irresistible, cats would do nearly anything to get bite. To prove it, Temptations tasked us with devising a stunt to show just how far cats would go to get a taste.
The Bit: In a scene straight out of a heist movie, we’d place a lifetime supply of Temptations under intense surveillance at the Louvre. Cats from across the globe would attempt to tackle an obstacle course of lasers, guards & alarms to nab the holy grail of treats.
TL;DR: Cats do a little burgling to get their paws on a lifetime supply of Temptations.
The Small Biz Wiz
The Background: FedEx Office was looking for a way to help overwhelmed millennial small business owners with their day-to-day printing and shipping needs. They needed an expert—a wiz if you will (preferably one who resonates with their millennial sensibilities).
The Bit: Small business owner and world-famous rapper Wiz Khalifa becomes the Small Biz Wiz, helping small business owners demystify their most pressing problems. Need help with a grand opening? Hiring new staff? Let Wiz hit you with some small biz wizdom. He’s got all the solutions, all the swag & a super sick purple cloak.
TL;DR: Wiz Khalifa becomes a literal wizard to help small business owners.
Lunch Loc-down
The Background: 1 in 5 people admit to having taken a coworker's lunch from the fridge. As companies call for employees to return to the office, this sort of thievery will rear its ugly head again, leaving normal, non-lunch-stealing folk defenseless and hungry for justice.
The Bit: Ziploc is tackling office thievery head on by snapping head shots of perpetrators in the act. The inside of decoy leftovers containers will be affixed with a camera that goes off when the lid is opened, resulting in hilariously guilty “selfies” of thieves mid-steal. The shots will then be populated onto our social media pages, serving as a reminder that stealing lunch is lame.
TL;DR: Ziploc is fighting for your lunch, one guilty selfie at a time.
The Pizza Hut Pickle Ball
The Background: Whether it’s pickleball or pickle-flavored everything, pickles are kind of having a moment right now. Pizza Hut wanted to capitalize on the trend with their all-new Pickle Pizza, and they were looking for buzz-worthy activations to get the ball rolling.
The Bit: To celebrate the beginning of their pickle era, Pizza Hut is throwing the Pickle Ball—a pickle-themed gala complete with a Pickleball tourney and plenty of Pickle Pizza (duh).
TL;DR: Pizza Hut goes all in on pickles, throwing the world’s premier pickle-themed party to launch their all new Pickle Pizza. Pickles.
Angel’s Share
The Background: 2% of bottled whiskey disappears into thin air every year due to evaporation. Many call the lost liquid the “Angel’s Share” because it’s imbibed by ghosts or spirits. Or at least that’s what they want us to think…
The Bit: In the longest, most unnecessary magic trick of all time, illusionist Criss Angel has been secretly been making 2% of the Earth’s whiskey vanish right before our eyes, keeping this “Angel’s Share” all for himself.
We’re on a mission to get it back—and we’re asking Bulleit Bourbon drinkers to help.
If you can find his stash, you can keep it. Just don’t make Criss angry. He might make you disappear too.
TL;DR: Criss Angel has been stealing the Angel’s Share for himself. Bulleit Bourbon wants to get it back.
Bigfoot Sighting
The Background: The Bigfoot Pizza is a beloved Pizza Hut recipe that fans clamor for. It makes an occasional comeback, but it hasn’t been on menus steadily since the early 2000s.
It’s almost as rare as the big guy himself.
The Bit: Bigfoot sightings will be on the rise in National Parks across America, except nowadays, ol’ Mr. Foot won’t be scaring the public—he’ll be serving them Bigfoot Pizza.
TL;DR: Bigfoot delivers Bigfoot Pizzas.